The Chanel logo is an overlapping double C's, one facing forward and the other facing bacward, inspired by the name of its founder Coco Chanel. She was responsable for new designs and revolutionized the fashion industry by going back to basics, incorporating elegance, class and originality in all her creations.

After their first steps in headwear and clothes, designer handbags seemed like a natural progression to the House of Chanel and are looked as an expansion of Chanel's creations. The first handbag was produced in the 1930's, and gave a real boost in the company's bussinness. The idea of a handbag that women could hang on their shoulders gave them free hand movement and with this the possibility of “freeing” their personality.

From that time till now, the chanel handbags didnt change that much and the aspects that remained were the original quilted leather, the texture fabrics, the chains and the signature symbol of the two C's. Because of their chic and classic look, Chanel bags always seem to be in fashion and recently more than 20 international contemporary artists, including Daniel Buren, Fabrice Hyber, or David Levinthal, paid tribute to this legendary quilted bag.

With the handbags, Chanel made a clear bet on the materials that defined her style, such as the fabrics, trims and linings. As Chanel began to offer accessories for their fashion styles, the characteristics of the accessories began to evolve into the handbags. Such things as jeweled buttons, and golden or silver chains were being placed onto the bags and made them much more elegant and feminine.

The limited edition Chanel Union Jack quilted bag is one of the most desired by women along side with the Chanel Diamond Classic Forever bag launched in the middle of 2007. The Chanel name has become a symbol of status and beauty craved by women worldwide.